Liberty’s new corporate design is fresh and independent, the pictorial expression of its commitment to Schwyz, its chosen location. Its catchy slogan “The independent pension platform” remains the cornerstone of Liberty’s programme. Liberty's pension platform offers private individuals, companies and partners access to a multitude of innovative products and services in the field of occupational benefits and tied retirement planning.

From the outset, the name Liberty has stood for flexibility, independence and transparency. These values are reflected in the new corporate design and, especially, in Liberty’s corporate imagery which combines views of Schwyz with the Liberty logo and reflects Liberty’s bonds with Schywz, its corporate location. Business-friendly and liberal Schwyz is well-suited to Liberty; it is an ideal environment encouraging us to develop innovative pension solutions with significant added value for our clients.

The new corporate design encompasses Liberty Pension Ltd. and all the Liberty Foundations activated on the Liberty platform on 1 January 2014. The Liberty pensions portal remains an open architecture platform with modern, integrated and individual 2nd and 3rd pillar pension solutions. Liberty is independent and works with a number of renowned Swiss banks, asset managers, consultants, brokers, tax advisors and trustees.

The four Liberty Foundations:
Liberty Foundation for Vested Pension Benefits
Liberty Foundation for 3a Retirement Savings
Liberty BVG/LPP Collective Foundation
Liberty Flex Invest Foundation

At the same time as the change in corporate design, Liberty’s phone number has been changed to +41 58 733 03 03 and its fax number to +41 58 733 03 04. For French-speaking Switzerland, the new phone number is +41 58 733 03 33. The old numbers will remain in service for a full year.